Contacts

28/4 Palmal, London

Need a strategic Cybersecurity SaaS growth partner to scale pipeline?

We’re the Cybersecurity SaaS Agency that Helps You Predictably Scale Pipeline with Ads

We help Cybersecurity SaaS brands cut ad waste, reach real decision-makers, and grow pipeline, without locking you into long contracts or bloating spend with fees.

P.S. We could say we’re not your usual ad agency… but it’s easier to show you 👆

Trusted by Top Cybersecurity SaaS companies Like

You Can’t scale pipeline and revenue with paid ads if...

The Problem

Your ABM & Demand Gen strategies are disconnected

Running Linkedln, Google, and Meta ads separately without a cohesive multi-channel strategy means wasted spend.

Your ABM & Demand Gen strategies are disconnected

Running Linkedln, Google, and Meta ads separately without a cohesive multi-channel strategy means wasted spend.

Your ABM & Demand Gen strategies are disconnected

Running Linkedln, Google, and Meta ads separately without a cohesive multi-channel strategy means wasted spend.

We’ll connect your ads to revenue and help you scale pipeline in 3 Steps

Step 1

We'll analyze your CRM data and optimize campaigns for high-intent prospects - not just form fills.

Identifying wasted ad spend, test bid strategies & messaging, refresh creative, and scaling only what's working.

Step 2

We'll build full-funnel multi-channel campaigns that align with your sales team's engagement

Ensuring the right message reaches the right decision-makers at the right time.

Step 3

Our Paid Revenue Dashboard integrates with your CRM and ad channels.

Giving you real-time visibility into your ad-driven pipeline.

Check here how we helped OpenSesame to increase by 2X the amount of Sales Accepted Leads (SALs) and increase the pipeline by 50% quarter over quarter.

Check out how we helped ActiveCampaign hit their paid media monthly ARR targets 18 months in a row while cutting ad spend in half.

Simply put, just tell us your goals and budget…we’ll handle the rest.

Here’s what onboarding looks like ↓

Week 1

Kickoff Call

This is a 45-minute call where we’ll align on your goals and experiences, and walk you through how we work.

Messaging Call

This is a 1-hour call with your best internal product experts, goal is to brief our strategists on personas, tonality, and industry nuance.

Account Audits

Your senior performance marketer will audit your ad accounts and put together a comprehensive audit with findings and opportunities.

Week 2

Strategy Roadmap

Your senior performance marketer will create a budget forecast and full-funnel strategy using The Five Stages model that we developed. You can learn more about our methodology in Building a Paid Media Program.

Dashboards & Reports

Our data team will build a Paid Revenue Dashboard that combines your CRM and ad channel data together to monitor pipeline impact.

Campaign Planning

Your senior performance marketer will plan your campaigns and work alongside the creative team to build all the necessary assets to get your campaign in-market.

What Other B2B SaaS Leaders Had To Say

Joel Schaumburg

Digital Acquisition Manager, ActiveCampaign

“Within six months of working with AdConversion, we've seen our Trial to Customer rate improve from 10% to nearly 18% and our ARPA increase by 14%. AdConversion has been incredibly helpful in generating new campaign ideas, tactics and strategies, and ad assets that we could not do on our own. They have a solid understanding of our business goals and continually optimize our paid media efforts to improve KPIs and revenue growth.”
Liam Collins

VP Paid Acquisition

“Throughout our collaboration, both Silvio and Gonçalo from AdConversion have been responsive and insightful. Their contributions have not only eased our transition but also significantly improved our performance metrics. Despite the brief nature of our engagement, the optimizations implemented by Ad Conversion have had a noticeable positive impact on our operations. I highly recommend their services to any organization looking to improve their digital advertising strategy.”
Perla

Global Demand Gen Lead, Mixpanel (Analytics)

We benefit from having that additional coaching and support.

See how we helped Checkr to surpass their enterprise pipeline goal for the quarter by more than 2X.

At AdConversion we take the whole burden of paid ads off your plate

Our monthly ads service literally gives you a whole team of B2B experts without eating up all your marketing budget.

Strategy & Ad Management

Senior B2B Performance Marketers and AdOps Managers taking care of multi-channel campaigns.

Google
Meta (Facebook & IG)
LinkedIn
Reddit Ads
And More

Marketing Operations & Data

Our Data team will transform your measurement nightmare into a dream with our operations service.

Copywriting
Creative Ideation
Design static/GIF creatives
Video production
Landing Page Design

Design, Video & Copy

A Creative Team specialized in B2B ads that will take care of your whole creative strategy.

Custom dashboards link your ad campaigns to real revenue from CRM
Tracking
Offline Conversion Implementation

“I’ve Tried Freelancers and/or Agencies, How is This Different?

Freelancer
Manages campaigns in a silo
Needs to be told what to do
Works isolated from wider growth goals
Gives you freedom with no fixed contracts
Helps you scale with zero ad spend fees
Backs claims with a 30-day money-back guarantee
Agency
Locks you into a 6-12 month contract
Punishes you with ad spend fees
Doesn’t guarantee anything

We're not just an agency… 3000+ marketers learn how to scale their ad results directly from us on YouTube.

We don't keep our best strategies locked behind a retainer. Every week we publish real, practitioner-level content on paid media, analytics, and pipeline growth — completely free.

Instructors Include

Bryttney Blanken
Former Metadata & 4X Demand Generation Leader
Canberk Beker
Former Head of Growth at HockeyStack
Borys Khodan
Head of Paid Media at Synthesia
Kris Wojcik
Senior Performance Marketing Manager at AdConversion
Isaac Ware
Head of Demand at UserGems

Topics Include

Plus, coming soon: ABM, Measurement

“And what about Real Results?”

There's life before and after working with AdConversion... and to be honest, I never want to go back to before.

Hey, I’m Earl I’m in charge of scaling pipeline and revenue at Reveal.

AdConversion transformed our approach from managing scattered, one-off campaigns to establishing a comprehensive paid media strategy with the clarity and foresight needed for effective scaling.

Our programs have not only delivered impactful results, but the consistent support and proactive engagement we receive daily is invaluable. No task is too small for the team; they're always ready to assist or offer insights, even outside their primary expertise.

They are genuine partners, deeply committed to our success. Regardless of where my career takes me, AdConversion will always be my first choice for paid advertising. There's no doubt about it.

Dave
VP of Marketing
AdConversion is like an extension of our demand gen team.
Danie

Director of Growth Marketing, Syndio (HR)

There’s much more pipeline coming from the work that we do.
Jesse

Head of Growth, Webstacks (Services)

We benefit from having that additional coaching and support.
Perla

Global Demand Gen Lead, Mixpanel (Analytics)

Will this work for my company?

AdConversion is for any B2B SaaS Series A+ startup investing at least $15K/month in ads, that is ready to scale profitably with paid media in the most efficient way possible.
We consistently see awesome results with all types of teams & marketers, whether they:
Are you looking to scale a new company?
Are they muddling through ad-hoc campaigns on their own or with contractors
Are looking to scale a new company
If you’re not the right fit, we’ll let you know upfront!

We literally take on all the risk, so you don’t have to.

We don’t lock you into a fixed contract
Don’t love it? You’re free to leave any time.
We won’t ever choke your growth with ad spend fees
We want to REWARD companies as they scale!
We offer a 30-day peace-of-mind guarantee
Seriously, we don’t want your money if we’re not performing.

Frequently Asked Questions

We assign each client a designated expert performance marketer. Team members also undergo our signature training bootcamp and we foster continual learning with weekly masterclasses.

You will have your own Slack channel where you will receive daily performance updates and can ask our team questions directly. We also have weekly sync calls to discuss your goals.

We set you up with a highly customizable performance dashboard where you can access the results of all campaigns across all channels for a complete overview of growth efforts.

We believe in total transparency so you’ll receive daily Slack updates, weekly performance recaps, and in-depth creative reporting on every campaign our design team is a part of.

Apply to work with us and we’ll arrange an initial chat to see if it’s a fit. Our onboarding process can be as fast as 3 weeks, depending on how quickly you provide accesses/documents.

Absolutely. We partner with your team to provide paid media execution, strategy, and reporting while ensuring your brand messaging stays consistent.

Within the first 2 weeks, we audit and optimize your campaigns. By week 4, you’ll start to see improvements in lead quality & CPL. Our clients typically achieve 30-50% lower CPL and 2-3X more SQLs within 90 days.

Can’t find the answer you're looking for? Chat with our team

Ready to fix your lead quality, cut ad costs & scale pipeline predictably?